PlayMonster just announced that they have acquired a brand new line of toys that are challenging stereotypes and promoting empowerment in boys. Wonder Crew is a great new line of doll toys that are specially designed with boys in mind.
From Bob Wann, Chief PlayMonster of PlayMonster LLC. “We know from consumer research that boys ages 2 – 5 are already playing with dolls, yet there is a distinct hole in the marketplace for them. We believe it’s the perfect time to introduce this important toy line to mass market as big retailers and our industry are togetherbreaking down gender stereotypes to help boys develop their emotional maturity including compassion and kindness.”
The line is expected to hit retail shelves early in 2017. Targeted to boys ages 2 – 5, includes four buddies of different races each wearing Superhero gear, and packaged complete with a matching cape and mask for the child. Adventure Packs in the themes of builder, explorer and snuggler (for bedtime) will be sold separately and also come with matching gear for the child.
As a mom and former counselor I can attest to how important it is to promote natural growth of compassion and caring for others. The use of play to develop critical skills has always been an important tool in this process. The Wonder Crew line by PlayMonster will make a great companion for any little boy and help foster skills that will be needed later in life. A much needed line of products.
You can learn more and get updates by visiting the PlayMonster Website.
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